Sunday, December 29, 2019

What Is a Review in Composition

An article that presents a critical evaluation of a text, performance, or production (for example, a book, movie, concert, or video game). A review customarily includes the following elements: Identification of the genre or general nature of the subject being reviewedA brief summary of the subject matter (such as the basic plot of a film or novel)A discussion supported by evidence of the specific strengths and weakness of the subject reviewedA comparison of the subject with related works, including other works by the same author, artist, or performer Etymology From the French, reexamine, look again. Examples and Observations A good book review should tell the reader what the book is about, why the reader may or may not be interested in it, whether or not the author is successful in his/her intent, and whether or not the book should be read. . . .A review should be more than just a summary of the books contents. It should be an involved and informed response to the style, theme, and content.(Tips on Writing a Book Review, Bloomsbury Review, 2009)A good book review should do an evocative job of pointing out quality. Look at this! Isn’t it good? should be the critic’s basic attitude. Occasionally, however, you have to say: Look at this! Isn’t it awful? In either case, it’s important to quote from the book. If more book reviewers had actually quoted from the mortal prose of Fifty Shades of Grey, hardly anyone would have thought it was wonderful, although they all would have read it anyway. Criticism has no real power, only influence.(Clive James, By the Book: Clive James. The New York Times, April 11, 2013)More Than a VerdictAs readers we tend to be focused on the verdict: Did she like it? we want to know as we read the review. We jump to the last paragraph, which may determine whether well read the book and even whether well read the review.But a good review is more than a verdict. Its an essay, however brief, an argument, bolstered by insights and observations. A review that proves over time to be wrong in its judgment may be valuable for those insights and observations, while a review which proves to be right in its verdict can be right for foolish reasons.(Gail Pool, Faint Praise: The Plight of Book Reviewing in America. University of Missouri Press, 2007)Reviewing NonfictionA good review should both describe and evaluate the book. Among questions it may address are the following (Gastel, 1991): What is the goal of the book, and how well does the book accomplish it? From what context did the book emerge? What is the background of the authors or editors? What is the scope of the book, and how is the content organized? What main points does the book make? If the book has special features, what are they? What are the strengths and weaknesses of the book? How does the book compare with other books on the same topic or with previous editions of the book? Who would find the book valuable?To facilitate writing, take notes as you read or mark passages of interest in the book. Write down ideas for points to make as they occur to you. To help formulate your ideas, perhaps tell someone about the book.(Robert A. Day and Barbara Gastel, How to Write and Publish a Scientific Paper, 6th ed. Cambridge University Press, 2006)Anthony Lanes Review of Shutter IslandRats! Rain! Lightning! Lunatics! Mausoleums! Migraines! Creepy German scientists! Nobody could accuse Martin Scorsese, in Shutter Island, of underplaying his hand. The nominal task confronting him and his screenwriter, Laeta Kalogridis, is to take Dennis Lehane’s novel of the same na me and render it fit for the screen. Scorsese, however, has a deeper duty--to pillage all the B movies he has ever seen (including some that were forgotten by their own directors), and to enshrine the fixations and flourishes of style on which they relied. In a celebrated riff on Casablanca, Umberto Eco wrote, Two clichà ©s make us laugh but a hundred clichà ©s move us, because we sense dimly that the clichà ©s are talking among themselves, celebrating a reunion. Shutter Island is that reunion, and that shrine.(opening paragraph of Behind Bars, a movie review by Anthony Lane. The New Yorker, Mar. 1, 2010)John Updike on Writing ReviewsWriting a book review felt physically close to writing a story--some blank paper inserted in the rubbery typewriter platen, some rat-tat-tat sound of impatient, inspired x-ing out. There was a similar need for a punchy beginning, a clinching ending, and a misty stretch in between that would connect the two. A review writer was generally safe--safe fr om rejection (though it could happen) and safe, as a judge himself, from judgement, though an occasional reader mailed in a correction or a complaint.(John Updike, Preface to Due Considerations: Essays and Criticisms. Alfred A. Knopf, 2007)

Saturday, December 21, 2019

On-Site Ready-Mix Plaster Comparison Essay - 1867 Words

11th Cross Lane, Prabhat Road, Sanjeevani Apartments, E-6, Pune - 411 004. INDIA Tel: (020) 2567-9001, (020) 2567-2824 Fax: (020) 2567-9000; M: 098220-23439 E-mail: koenigequip@vnl.net, p_ghumare@yahoo.co.in ; Website: www.uelzener-ums.de Ready-Mix Spray Plasters – Comparisons FAQ Ready-Mix Spray Plasters are a rapid, cost-effective alternative to traditional (manually mixed manually applied) plaster for finishing external internals walls and ceilings. They are formulated for machine application on fast-track quality building projects. They are supplied as â€Å"dry pre-mixed† to the correct consistency for spray application by Plaster Machines. Ready-Mix Spray plastering has been used in Europe, UK, Far-East for many years†¦show more content†¦Cement-based: They are used mainly for outdoors, generally for rendering. Cement based plasters can be used indoors for areas that are susceptible to damp and areas that require a greater thickness of cover. What Finishes are available in Ready-Mix Spray Plaster? Normally Ready-Mix Plasters are available in three finishes: Standard smooth Finish – After spray plastering Base Finish costs, the plaster is then manually smoothed over with large spatulas or butterfly trowels to give a smooth hard wearing finish Fine Textured – After spray plastering Base Finish costs, the spray may be left to give a â€Å"textured† finish. Course Textured – After spray plastering Base Finish costs, the spray may be troweled to give a â€Å"textured† finish. For the texture finishes a hard wearing, water resistant material is used which does not need final decoration; ideal for high traffic areas such as stairwells and corridors. What are the Ready-Mix Spray Plaster range? Normally 2 product ranges: Base Plaster: Filler and levelling compound for use over thin joint brick / block systems, uneven in-situ concrete and on refurbishment projects to fill cracks, holes and undulations to prepare surface for final decoration. Normally applied upto 5-10 mm (max. 20 mm) thick in one application. 1 to 2 coats are recommended with 12-24 hrs drying between applications. This is applied using Uelzener Ready-Mix PlasterShow MoreRelatedCivil Engineering10763 Words   |  44 Pagesmaintenance of buildings, dams, bridges, tunnels, highways etc. Properties of cement. Use my document Uses of cement. http://wiki.answers.com/Q/What_are_uses_of_cement * building (floors, beams, columns, roofing, piles, bricks, mortar, panels, plaster) * transport (roads, pathways, crossings, bridges, sleepers, viaducts, tunnels, stabilization, runways, parking) * water (pipes, culverts, kerbing, drains, canals, weirs, dams, tanks, pools) * civil (piers, docks, retaining walls, silosRead MoreBuilding Materials : A Sustainable Design And The Place Of Traditional Materials9535 Words   |  39 Pages the disposal and suitability for reuse or recycling (Sassi, 2006). The characteristics of building materials can easily be quantified individually, but since a material cannot possess all the sustainable properties, the difficulty comes in the comparison between several materials. This highlights the importance of thoughtfully selecting sustainable materials, a â€Å"multi-criteria selection problem† (Nassar et al., 2003), rather than a quantifiable approach. Akadiri et al. (2013) claim that currentRead MoreSustainable Building Material...24522 Words   |  99 Pages†¢ Able to reduce or eliminate the need for another material (e.g., panel construction, or finished concrete flooring) †¢ Locally extracted and processed †¢ Energy efficient in use †¢ Use less energy in extraction, processing, and transport to the job site (low embodied energy) †¢ Generate renewable energy †¢ Water-efficient †¢ Manufactured with a waterefficient process What is a Green Building Material? The ideal building material would have no negative environmental impacts, and might even have positiveRead Morepet bottle construction Essay14877 Words   |  60 Pages 44 19 The electromechanical shaker with sieve plates. 44 ix Investigating the Compressive Strength of Plastic Bottles as Masonry 20 Electronic balance model Kern model CB12KI 45 21 Sieved soil specimen on plates ready for weighing 45 22 Soil paste on the mixing plate 47 23 Shaping the soil into a ball 47 24 Soil formed into a thred of 6mm 47 25 Crumbled soil thread 47 26 Soil specimen in the oven model Control 10-D1390 Read MoreMarketing Plan7297 Words   |  30 Pagesterms of existing competition and for how the market perceives it. You will need to market new products differently to those well established in the market. Example Canterbury Renovations provides materials such as timber, tiles, paint and plaster as part of their renovations services. All of the materials selected will be of the best available quality suitable for the purpose. Competitors: These products are available in many places but at varied qualities. Canterbury Renovations expertiseRead MoreMarketing Management130471 Words   |  522 Pagesmarketing Page No. Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functionsRead MoreMARKETING STRATEGY of Berger Paints Bangladesh Ltd9208 Words   |  37 Pagesdifferent segments of the paint and its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there is scope of improvement. For this they firstly wanted to explore their sales volume/revenue with comparison to marketing effort. They also wanted to know consumer insight about the marketing communication run by the marketing team. The successful completion of MBA also requires an internship project to be conducted in the attachment of a comp any. In responseRead MoreBrand Building Blocks96400 Words   |  386 Pagesbe spread over hundreds of product classes and in part because of logistical advantages. The result is more price pressure. Sales promotion is both a driver and an indicator of the price focus. In the 1950s, about 10 percent of the communication mix was devoted to price promotions. Those were the days when distribution was simple, retailers were concerned with building new stores rather than squeezing margins, and markets were growing. Today, more than 75 percent of the advertising / promotionRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 Pagesto become / get must, to have to / duty to say / tell to discuss available / free to have available to doubt to remove to hope hope must, to have to to close / to lock to leave / let to deliver lack to miss, lack to go, walk / to work, function to mix to lead measure to measure to show to oblige to get / obtain to offer / give to forget to appear / seem to think to press / push to cry out to be able to / can to promise to hang up to tell to pick up to fail / miss to recommend / to register a letterRead MoreFinancial Analysis of Heidelberg Cement, Bd1 1754 Words   |  48 Pagesprivatization policy of the Government, BCIC sold and transferred its 51% shares to Local investors on 27 June 1993. HCBL is subsidiary of HeidelbergCement Group in Germany with a 61% stake in the entity. HeidelbergCement Group with interests in cement, ready-mixed concrete, aggregates and related activities is one of the leading producers of building materials worldwide with manufacturing bases in over 50 countries. In 1998, HeidelbergCement Group started its operations in Bangladesh by setting up a floating

Friday, December 13, 2019

Apple’s Strategies Since 1990 Free Essays

Apple Evaluate Apple’s strategies since 1990 and explain why Apple has been through difficult times. What made the â€Å"Apple turnaround† possible? After firing Steve Jobs, Apple has been trying to fit into many different markets. They started diversifying into many different areas and ended up with half a dozen products suitable for each area. We will write a custom essay sample on Apple’s Strategies Since 1990 or any similar topic only for you Order Now But this was not what made Apple famous. In 1986 they were seen as a rebellious company trying to be different to IBM and Microsoft. Steve Jobs had the idea no to anticipate the same path as other companies in the computer industry but to create a company which is unique. Unfortunately the CEO of Apple at that time didn’t share the same perspective and forced Jobs out of the company. Apple was not able to keep up with IBM and Microsoft who had a far greater market share. In the period of 1990-1997 Apple had 3 different CEOs, which is a statement for itself. The era of Sculley, Spindler and Amelio was not a successful one. A company as big as Apple shouldn’t have had the necessity to change the CEO every 2 years. In this period Apple was seen as one of the worst managed companies in the industry. Apple’s image of being a simplistic company was hurt through different product lines varying only a little in the technical specifications. John Sculley, Apple’s CEO from 1985 to 1993, attempted to gain market share through lower priced products, alliances with IBM and outsourcing most of the manufacturing in order to cut costs. When Spindler became CEO he decided to withdraw all alliances that Sculley has anticipated and started out licensing Apple’s OS to companies who would then be working on Mac clones. Amelio replaced Spindler due to the flat performance of Apple. Further restructurings were undertaken but unfortunately they all lead to nothing. Probably one of the best decisions that Apple pursued was the acquisition of Next and the return of Steve Jobs. One of the first measures, which were undertaken, is brining back the development in house. Jobs believed that it would be of far more benefit if Apple would develop Software, Hardware and Design all under one roof. The advantage was that everyone had a holistic idea of product development. This worked out very well and turned out to be one of the competitive advantages. Another important step, which made the ‘turnaround’ possible, was that Apple stopped outsourcing their Operating System. Steve Jobs was back, and Apple was in much greater shape than in any of the years without him. He demonstrated that he has learned from his mistakes through his willingness to co-operate with Microsoft allowing them to develop MS Office software for Macs. The first product, which was released after Steve Jobs’ arrival was the iMac in 1997. Many people at the company didn’t believe that this was going to be a success, but Steve Jobs proved everyone wrong. The iMac was a huge success and brought some market share back to Apple, but more importantly Apple gained the confidence and got back on the right track. During the development of the iMac, Steve Jobs decided to hang up the pirate flag. In one of his interviews he stated that ‘Apple forgot who Apple was’, and this marked the return of the rebellious company. How to cite Apple’s Strategies Since 1990, Essay examples